– Fast Lane
Overall Look
First, I will use our brand logo as the icon of the App. The App also chooses dark blue and yellow as its main colors. After opening the App, the login interface will be displayed first. The user can sign up with Twitter, Facebook or Email, if they already registered, they can direct log in. After logging in, click on the portrait in the upper left corner to display a list of choices, including menu, offers, order, nearby, about us, share to friends, rate us, and setting. Click the user’s profile again, you can enter the account settings, which can manage the payment method, delivery address, order history, social account and your own consumption coupons.
- Menu: Basic dishes and set meal, including pictures and prices of each
- Offers: Weekly discounts, special holiday events, or other ways to get coupon code
- Order: Make a in-store or delivery order, order history
- Nearby: Nearby fast lane store
- About us: Our basic information, the main idea of our brand, our advantages, our contact information
- Share with friends: Share what you ate today with your friends and get coupons by inviting them to join our app
- Rate: Here users can rate your meal satisfaction and leave their own comments and Suggestions, including pictures and video
- Setting: Language, notification preferences, help (Q&A), log out, change account
Goal
First of all, on the interface, our goal is that customers can clearly find what they need. Considering the user’s operation skills, the complexity of our app is very low, so we try to be simple and practical and have certain aesthetic. Second, in terms of functionality, our goal is that users can solve some of their problems on our App. We need to carefully consider the design of the App to ensure that the quality of the App can meet our ideal requirements. From the user’s point of view, the user interface is comfortable, the loading speed is fast, it meets the user’s needs, thinks what the user thinks.
Success
I think the success of an App depends on the user experience. If our App can achieve high user experience, users will use it every day and want to become permanent users. Over time, we rely on our App to truly integrate into users’ daily life and make them rely on our App. The second is the number of users, through brand publicity and user sharing. Finally, if the registration and use of a large number of customers can be achieved, it is also a symbol of success.
Li He' blog 