Author Archives: hollyhelihuo

In the study of Advertising 420 in this semester, we chose the type of our company from the first class, to the first assignment to name the company, to the positioning of the company and target customers, and finally to inbound marketing. From the beginning of the confusion to learn and then to our ownContinue reading “Summary”

– Fast Lane Overall Look First, I will use our brand logo as the icon of the App. The App also chooses dark blue and yellow as its main colors. After opening the App, the login interface will be displayed first. The user can sign up with Twitter, Facebook or Email, if they already registered,Continue reading “Custom Mobile App”

Emails Email 1: Welcome to Fast Lane! Dear Shawn, thank you for joining Fast Lane! You are now on the fast lane to our hidden paradise. We wish to welcome you to fastlane.com. You are now registered with our store and have account privileges: With your account, you can now take part in the variousContinue reading “Fast Lane Inbound Marketing II”

Audience Our goal is not to have anyone come to our site, because many are invalid users, we want the most potential customers. Therefore, we first need to have a basic positioning of our products. What problems do our products solve for customers? What kind of customers are our products suitable for? Where are theseContinue reading “Fast Lane Inbound Marketing”

October 27, 2019 Mr. Derek Mehraban Ingenex Digital Marketing 116 E. Washington St#200 Ann Arbor, MI 48104 (734) 272-4698 Dear Mr. Mehraban: I’m writing to inquire about the opening for marketing and design position in Ingenex group, which I saw the company page on Linkedin.com. As a person who is about to graduate from MichiganContinue reading “Li He’ Cover Letter”

5 Channels for Paid Advertising Google (News fees ads & Search ads) – Google can present our ads to accurate users, who can use the industry-leading Google search and information stream recommendation, can identify the real needs and interests of each user based on their network characteristics, and can recommend ads targeted by targeting peopleContinue reading “Paid Advertising Strategy”

Facebook More than 1.4 billion users visit Facebook every day. Through Facebook’s audience insight tool, marketers can learn about the types of users who view and participate in their content and how much they like it. The audience insight tool provides data including the user’s age, occupation, educational background, and geographic location. Clearly, brands canContinue reading “Social Media”

Background With the acceleration of the pace of social life, the existence and development of fast food industry has become an indisputable problem. Although the local fast food industry in China is developing very fast, American fast food fills most of the market. However, we think in the opposite direction, is there a relatively largeContinue reading “The Campaigh Big Idea”

a. Because in the era of digital economy, traditional enterprises need digital marketing as a technical means to change the original marketing ideas, models and strategies that cannot meet the needs. Nowadays, people spend quite a lot of time on the Internet. The boom in social networking sites in recent years has attracted more andContinue reading “Digital Objetives and Goals”